Brand identity for an experimental Yucatan inspired restaurant in the heart of NYC.
Strategy, Brand Identity, Marketing Deliverables
YUCO is a Yucatan inspired restaurant which exists in NYC. This identity system needed to appeal to a high-end and luxurious clientele base that had an open-mind when it comes to cuisines. It also needed to pay homage to the ancient tribes and their indigenous ingredients that are used in each dish from the YUCO kitchen.