SCOPE:  Discovery & Strategy, Logo, Program Identity, Marketing Deliverables 

Vdora Bespoke Custom Jewelry
 

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V'dora is a new b2b custom jewelry company that utilizes CAD technology to create high quality jewelry

for business usage. They wanted their mark to exude elegance and luxury with a hint of mystery. Hence the illusion

of the implied 'V' that comes to form at the top with a crown like shape as well as the diamond inside of

the 'O' - conceptually tying back into the industry.

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Being that this brand is a sister company of one of the largest diamond dealers in the US, the design process was
extremely hands on. This made for an extensive collaboration which was extremely rewarding in the end as we were
able to create a unique and intriguing logo which stands apart from other competitors. 

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The technical properties of this logo separate it from anything else on the market for jeweler branding work. The purpose behind the implied 'V' is to depict the setting of a ring without directly visualizing it. The 'O' and the geometric shape inside, allude to an abstract diamond form. Lastly, the font style, which was altered in a manner to embody an organic yet stern energy. All three of those conceptual elements tie into the overview for this project; mystery, elegance, and class.

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HI, I'M NEW YORK

CHANNEL YOUR BOLD FEMININE STRENGTH.

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