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INNOVATIVE
RUGGED
WELCOMING

The Woods is...

NATURAL COLORS & BOLD FONTS

Designed with versatility in mind to ensure the logo suite seamlessly adapts to a wide range of applications. Whether it's for digital platforms or physical merch, each variation maintains its visual integrity and impact.

BRAND PATTERNS

Rugged, expressive, and playful. These patterns instill happiness in guests while adding a modern flare to the Lake City area. 

who doesn't love merch??

Part of this project was to create a line of merch that's sold at the container park. The idea behind these products was to create something timeless and applicable so that people will reuse the products and think about The Woods while doing so. 

pitch decks don't have to be boring...

BRAND TAGLINE

"Meet ya in the Woods" is inviting and playful. The container park is in the middle of the woods so it's a play on the name and the physical location.

WHAT'S SPECIAL ABOUT THE LOGOMARK?

The mark signifies a sunrise and sunset which embodies their day/night events. 

The edges are rounded to make the brand more approachable.

It includes a 'W' and an 'M' for the VIP Woods Members program.

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official invites for a  groundbreaking mixer.

EXPLORE THE next project!

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THEY'RE FLO-GROWN... & THE ILLUSTRATIONS MIRROR THAT.

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PROJECT OVERVIEW

The Woods is a container park in Lake City Florida that fosters community through premium quality services, food, drinks, and entertainment. 

PROJECT SCOPE

Brand Messaging

Logo System

Illustrations & Patterns

Print Materials

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