Soul Fight Counseling
SCOPE: A logo identity, brand guidelines, business cards, stationary, and a single page pitch deck.
Soul Fight's color story is redolent of cozy nights snuggled up on the couch and strolls through a city park on a clear afternoon. Melina sought her palette to be warm and welcoming with hints of earthy shades and organic flowing imagery of nature. When the imagery shown below is juxtaposed with her color palette, it adds a unique and elegant flare that will send your mind down a path to a time when you felt unapologetically and entirely yourself.
HI, I'M CELATTIN (REVAMPED)
Why a sun, moon, and third eye you ask?
Melina Rodriguez (CEO) is an energized soul that seeks to have a positive impact on others through therapy. She is an explorer of different realms, a seeker of new knowledge, and most of all, a shoulder to lean on in any situation you are presented with in life.
In many cultures and traditions, the sun represents masculine energy and the moon, feminine. We worked endlessly to find a way to incorporate both as each human carries with them, feminine and masculine traits. Thus, the inclusivity takes form.
Moving onto the third eye - this element is symbolic of the spiritual realm. Conceptually, mystical intuition and insight. Melina embodies practices of the third eye in her daily life, thus, we only felt it appropriate to include a symbol that combines inner vision and enlightenment beyond what the physical eyes can see.