01
DISCOVERY CALL
We begin each new client interaction with a discovery call. This is where we will get to know one another, establish the work you're looking to have done, get questions answered, and current/future objectives for your company.
02
PROJECT BREAKDOWN
Once we've all gotten the information we need from the discovery call, the next phase of mapping out the project from start-to-finish begins. This pre-build strategy minimizes confusion and ensures both sides are speaking the same language with project expectations and timeline.
03
MARKET RESEARCH & IDEATION
Once the project breakdown form is autographed by both parties, the REAL fun begins! Here is where immense visual market research and initial ideation take form. Once concepts are decided upon, they are presented to the client for approval and/or revisions.
04
FINALIZATION
Lastly, we have the final step in the
01
DISCOVERY CALL
We begin each new client interaction with a discovery call. This is where we will get to know one another, establish the work you're looking to have done, get questions answered, and current/future objectives for your company.
02
PROJECT BREAKDOWN
Once we've all gotten the information we need from the discovery call, the next phase of mapping out the project from start-to-finish begins. This pre-build strategy minimizes confusion and ensures both sides are speaking the same language with project expectations and timeline.
03
MARKET RESEARCH & IDEATION
Once the project breakdown form is autographed by both parties, the REAL fun begins! Here is where immense visual market research and initial ideation take form. Once concepts are decided upon, they are presented to the client for approval and/or revisions.
04
FINALIZATION
Lastly, we have the final step in the
CP Training - Personal Trainer Rebrand
SCOPE: Discovery & Strategy, Logo, Logo Program, Type & Color, Logo Intro/Motion Graphic, Merchandise, Marketing Deliverables, Website Development (Coming soon)
RMCAD Library Rebrand / Redesign of Way finding
RMCAD Library Rebrand / Redesign of Way finding
A total identity system crafted for the Rocky Mountain College of Art and Design Library. A logo specific to the Library did not exist, thus, I worked closely with instructors to carry the RMCAD brand through into this project. Once the sub brand was crafted, I jumped into way finding and redesigning the entire signage system in place.
A total identity system crafted for the Rocky Mountain College of Art and Design Library. A logo specific to the Library did not exist, thus, I worked closely with instructors to carry the RMCAD brand through into this project. Once the sub brand was crafted, I jumped into way finding and redesigning the entire signage system in place.
Soul Fight Counseling
SCOPE: A logo identity, brand guidelines, business cards, stationary, and a single page pitch deck.
Soul Fight's color story is redolent of cozy nights snuggled up on the couch and strolls through a city park on a clear afternoon. Melina sought her palette to be warm and welcoming with hints of earthy shades and organic flowing imagery of nature. When the imagery shown below is juxtaposed with her color palette, it adds a unique and elegant flare that will send your mind down a path to a time when you felt unapologetically and entirely yourself.
HI, I'M CELATTIN (REVAMPED)
LIVE AUTHENTICALLY.
Why a sun, moon, and third eye you ask?
Melina Rodriguez (CEO) is an energized soul that seeks to have a positive impact on others through therapy. She is an explorer of different realms, a seeker of new knowledge, and most of all, a shoulder to lean on in any situation you are presented with in life.
In many cultures and traditions, the sun represents masculine energy and the moon, feminine. We worked endlessly to find a way to incorporate both as each human carries with them, feminine and masculine traits. Thus, the inclusivity takes form.
Moving onto the third eye - this element is symbolic of the spiritual realm. Conceptually, mystical intuition and insight. Melina embodies practices of the third eye in her daily life, thus, we only felt it appropriate to include a symbol that combines inner vision and enlightenment beyond what the physical eyes can see.
