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The founder of serene, located in Denver, CO, is wildly passionate about creating a feel-good atmosphere for the bad b*tches, no matter where they are. Whether you're in your backyard, at a creek, in the mountains on a lake, or at a beach in Bali; you can lean on serene for serenity. 

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Serene | Swimwear

Brand Strategy, Logo System, Packaging, Print Materials.

Timeline: 7 Weeks

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"Feel good swimwear"

This phrase is a product of the brand strategy session where we quickly learned that the owner's energy entirely matches her brand. She's a laid-back, 22 year old, bad b*tch, female entrepreneur who strives to spread feel good energy through her luxe, high-quality, custom fabric and sheek swimwear designs.

Serene's target audience is young (driven) women who are constantly on the go in their day-to-day lives. She crafted a plan to create swimwear that not only looks good, but feels good. So you're able to channel that serene vacay energy anytime you put on a suit. 


Serene Swimwear

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