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Jason Seward Photography


Denver, Colorado.


7 Weeks


Brand strategy, logo system, print materials.

Jason is an elopement photographer who exists in a crowded market space. His old branding was similar to his competitors so he wanted to switch up the 'elegant and whimsical' style that is overused and come up with something that speaks to his adventurous, inclusive, and professional approach to photography.

A visual identity that is stand-out, gender-neutral, and exceedingly adventurous. Through textures, custom iconography, and unique illustrations; this brand design comes to life and tells Jason's story from where he started in Canada to where he is now, Colorado. Speaking to people from all walks of life and ensuring inclusion is apparent the second customers interact with his brand.

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