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KNOWLEDGABLE
HIGH-END
FEMININE
APPROACHABLE

Paly is...

Designed with femininity in mind, this logo suite is curvy and welcoming. It emphasizes 'Pal' which is also carried through in the brand tagline. 

UNIQUE COLORS & FEMININE FONTS

why ABSTRACT CANNABIS LEAVES???

With Paly's mission of discreetness in mind, the cannabis leaves are abstract shapes and the sides coincide with the number of fingers on each leaf. 

PRINT ISN'T DEAD.

Part of this project was to create a marketing kit, billboard designs, and packaging for the boxes that the products are shipped in. 

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pitch decks don't have to be boring...

EXPLORE THE next project!

BRAND TAGLINE

"You've got a pal in us" is a play on the brand name, as well as the founder's last name. It's purpose is to instill trust in consumers as most of Paly's target audience is women who are seeking to order cannabis products discreetly. 

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"I can’t thank this gal enough for igniting a fire in my planning process and helping me through some tough obstacles in that process. She’s really given me a new fresh perspective and added a lot of color (literally) to my biz planning. Her process is so thorough and detailed. Very professional which is so comforting when you’re putting your business vision in someone else’s hands. Her final designs were more amazing than I could have ever imagined and I’m so glad I decided to work with her. Highly recommend her for any project you’ve got. She really takes the time to learn about and understand anything she doesn’t already. You won’t be disappointed!"

Aja P. | Founder & CEO of Paly

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THEY'RE DISCREET, JUST LIKE THE ILLUSTRATIONS.

WHAT'S up with THE 'Y'?

After a deep market dive, we came to the realization that the 'Y' in PALY could embody different hand signals prominent in cannabis culture. Rock on and shaka!

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PROJECT OVERVIEW

Paly is a luxury cannabis subscription service that provides a new way to purchase and experience cannabis products, conveniently and deliered right to your door. Created for women, by a woman.

PROJECT SCOPE

Brand Messaging

Logo System

Illustrations & Patterns

Print Materials

Pitch Deck

Website Layout

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