OMEGA
Introducing Omega Functional Health! Omega is a team of caring practitioners who help people reclaim their lives through non-pharmaceutical and non-surgical approaches.
The founders are on a mission to help as many people with chronic conditions as possible, to heal themselves without resorting to traditional western medicine.
NEW
OLD
THE RE-BRAND
Through market research and an industry analysis, a brand strategy was crafted and the name Omega functional health, came to fruition along with a visual identity to better target their ideal audience.
reliable
high-end
honest
Omega is...
PATTERNS THAT EMBODY SERENITY
Sophisticated and professional logo suite. The typeface is custom-made and adds an organic feel to the brand.
ORGANIC COLORS & SOPHISTICATED FONTS
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
BRAND PATTERNS
The fans are asian-inspired and the abstract pattern is a play on brain waves.
ASIAN-INSPIRED ILLUSTRATIONS
The founder, of Asian descent, prioritized connecting with her heritage from the start. The illustrations, colors, and watercolor technique pay homage while evoking serenity and peace.
IT'S 2024, SOCIAL MEDIA MATTERS!
BRAND SHAPES & ICONOGRAPHY
The stylistic choices are expressive, drawing inspiration from Japanese brush strokes. All of these custom elements are integral to Omega's branding as they convey emotion, innovation, and add a humanalistic feel to the brand elements.
OFFICE VIBES
A key aspect to this project was designing brand elements that foster a tranquil patient environment within the office space.
"We are a health business that decided it was time to elevate our brand. That decision ultimately meant we wanted to change our business name and upgrade our branding presence. Working with Alex has been a big part of this process that helped bring our vision, the complexity of our business, our services, our ideas, and desires in how we want to offer excellent care to our patients - all of it in simple, beautiful brand. Her work is comprehensive - from presentation of our brand, to research and how to best elevate our brand, to creating a meaningful tagline, to ultimately our logo, our fonts, to customized illustration. She took the massive thoughts we had and put it into something so concise that helps guide our presentation in many platforms moving forward (in-office, to website, to social media). Working with Alex was well worth our investment. Thank you for sharing your gift with us, Alex!"
Lynn & Sam | Founders of Omega Functional Health
WHAT'S SPECIAL ABOUT THE LOGOMARK?
'Om' is a sacred sound of the universe which symbolically represents Omega's patients tuning into themselves to connect with the root of their pain.
Stylistically, this mark has various widths which reinforce elegance and professionalism.
BRAND TAGLINE
"Re-Imagining Medicine" blends traditional western medicine with holistic modalities. It tells their audience that they're medically trained but take a creative approach to solving health problems.
PROJECT OVERVIEW
This project was a rebrand so the primary focus was ensuring the new logo system communicated with their ideal audience. The team needed to be positioned in a more sophisticated market-space as their services reflect premium quality and results.
PROJECT SCOPE
Brand Messaging
Logo System (Re-Brand)
Illustrations & Patterns
Print Materials
Social Media Configuration
