LySoul & Lemonade - Electronic Music Artist
SCOPE: Discovery & Strategy, Logo, Logo Program, Type & Color, Simple Merchandise, Website Development

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The work for this artist began as a branding project. From there, it evolved into a deeper dive towards discovering LySoul's personal identity with a website design. The only request from Travis and his manager was to tie the identity back into the "lemonade" appeal. Thus, the logo took form and the color was derived. 

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- HI, I'M OSWALD

STEP INTO THE LEMONADE STAND.

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Creating a simple line of merchandise for this artist was part of the scope. A "Lemon-drop" bucket hat and a plain white tee consisting of nothing but the primary logo as requested. 

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FRESHLY SQUEEZED.