LYSOUL & LEMONADE | logo + web design

PROJECT: A single logo (no identity system) & full website design for a local electronic artist.

COMPANY: (DJ) LySoul & Lemonade 

Lysoul & Lemonade _ Cervantes other side-13.JPG

OVERVIEW: The work for this artist began as a simple logo design project. Travis (LySoul & Lemonade) had no prior design work done so we hit the drawing boards from scratch. Him and his manager requested a drippy lemon and provided the color scheme, that was it - I had total creative freedom with the rest of this concept. After hours of logo work, Travis decided he wanted me to create his website design from scratch as well. Explore the links below to learn more about what went into the website creation process. 
Website Design Project Page 
Lysoul & Lemonade Working Website
 

PROBLEM:  No problems arose during this project. Travis and his manager were incredible clients to work with as they were totally open to what my expertise brought to the table. Once I provided them with three logo options, they knew this was the one to represent his brand.

SOLUTION: The solution (as always) is to keep ideating. Keep expanding. Keep pushing the limits to what hasn't been done and never stop seeking new skills.
 
RESULT: A monochromatic & full color logo plus a total website design. Although this project does not contain total brand guidelines, for his specific needs, at this time, it wasn't necessary. Thus, if it's something that he would like to revisit down the road, we will without a doubt make that happen.