THE LOCAL DECK | boxes and coaster designs

PROJECT: A total rebrand of previous boxes, as well as establishing new designs of packages and coasters.

COMPANY: The Local Deck


OVERVIEW: As of today; three boxes filled with 30 coasters each, have been designed, printed, and are currently circulating in multiple stores, restaurants, and shops in Colorado,


PROBLEM: Break free from the old outdated designs while staying true to the CEO's brand guidelines. 

SOLUTION:  The logo was kept as is (I did not create it), in order to emphasize brand consistency. The supporting elements on the packaging is what I came up with to separate the newer designs from the previous ones. 

RESULT: I worked closely with the CEO to conduct various user testing sessions. These sessions proved that the newer designs were more thought provoking, visually more interesting, and overall revealed higher sales percentages.