Jason seward
photography
Introducing Jason Seward Photography! A full-service adventure elopement photography brand that captures the essence of what makes a couple, unique.
Adventure and excitement are no strangers as his passion for elopement photography lies in taking the leap to new and exciting places (literally, he scales moutains).
PROJECT OVERVIEW
Jason, an elopement photographer in a competitive market, aimed to differentiate himself from competitors by moving away from the overused whimsical style. Instead, he sought branding that reflects his inclusive and adventurous approach to photography.
PROJECT SCOPE
Brand Messaging
Logo System (Re-Brand)
Illustrations & Patterns
Print Materials
Social Media Configuration
NEW
OLD
THE RE-BRAND
Jason, formerly known as "Your story photo + cinema," repositioned himself in the industry. Through this name change, we shifted from a whimsical templated logo to a rugged outdoorsy visual identity. This change reflects his focus on a new audience: couples seeking elopements in mountainous settings, distinct from traditional large-scale weddings.
Adventurous
inclusive
Authentic
Jason Seward Photography is...
rugged imagery to symbolize nature
The logo suite embodies Jason's adventurous and rugged photography style. It's friendly and welcoming through it's curvatures and typography choices.
NATURAL COLORS & BOLD FONTS
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BRAND PATTERN
This custom pattern depicts Estes Park, in Colorado. It's a location where Jason shoots elopements and where he spends free time mountain biking and hiking.
ICONOGRAPHY
Custom icons are a big aspect of this project and are used throughout Jason's website and other marketing materials.
ADVENTUROUS ILLUSTRATIONS
The illustrations mirror the icons, they are rugged and adventurous, professional and unique.
BRAND TAGLINE
"Let's capture your story" is short, sweet, and direct. Potential clients read this tagline and understand that Jason isn't your typical wedding photographer - he puts his clients wants/needs first.
WHAT'S SPECIAL ABOUT THE LOGOMARK?
This mark features a Canadian leaf with a mountain range cutout, symbolizing Jason's deep connection to the outdoors. He grew up in Canada and now based in Colorado, integrating these defining elements was essential.
The curvatures and angular lines are gender-neutral, but lean slightly feminine as most of the clientelle that reach out are women.
