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THE WOODS
STRATEGY, VISUAL IDENTITY, ILLUSTRATION, PACKAGING.
An outdoor container entertainment venue with a sky bar, lounge, game room, & nightclub offering food truck-style eateries to the growing North Florida market.
This visual identity honors the history of Lake City while embracing a fresh, innovative vibe. This approach was a priority to appeal to both local residents and younger audiences traveling from nearby cities for entertainment.
A key part of this project was developing a line of merchandise for sale at the container park. The goal was to design products that are timeless and versatile, encouraging people to reuse them and keep The Woods in mind each time they do.
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