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Jason Seward Photography
LOCATION
Denver, Colorado.
TIMELINE
7 Weeks
PROJECT
Brand strategy, logo system, print materials.
THE BRIEF
Jason is an elopement photographer who exists in a crowded market space. His old branding was similar to his competitors so he wanted to switch up the 'elegant and whimsical' style that is overused and come up with something that speaks to his adventurous, inclusive, and professional approach to photography.
THE SOLUTION
A visual identity that is stand-out, gender-neutral, and exceedingly adventurous. Through textures, custom iconography, and unique illustrations; this brand design comes to life and tells Jason's story from where he started in Canada to where he is now, Colorado. Speaking to people from all walks of life and ensuring inclusion is apparent the second customers interact with his brand.