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Omega Health
STRATEGY, VISUAL IDENTITY, ILLUSTRATION, PRINT MATERIALS.
Omega is a team of caring practitioners who help people reclaim their lives through non-pharmaceutical and non-surgical approaches.
The primary goal of this rebrand was to position the team in a more sophisticated market space. Given that Omega’s patients often experience significant pain and stress, it was essential for the branding to feel serene and approachable.
Omega's primary logo conveys a high-end and professional feel. With the inclusion of an 'Om'—the sound of the universe—which symbolizes tuning into yourself to find the root of pain.
Incorporating the founder's Asian heritage was essential, so we integrated expressive Japanese brushstrokes and custom watercolor illustrations.
Another integral aspect of this project was the print materials, designed to extend the sophisticated branding by embodying elegance, serenity, and simplicit
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