Electric brand identity for a company that travels to music festivals and instills confidence in women, through hand-crafted hair extensions.
Brand Identity, Packaging, Signage
In the brand identity to follow, heavy inspiration was drawn from the Lisa Frank and Vapor wave aesthetics.
The brand words are electric, lively, mysterious, and inviting.
The founder is wildly passionate about making bold hair statements. Most days, she finds stability working at a salon. But also on the move at festivals, she aims to continue having an impact on women through beautifully crafted, hand-made, one-of-a-kind, extensions.