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The Woods Container Park


Lake City, Florida.


4 Weeks


Brand strategy, logo system, print materials.

The Woods is a container park in Lake City Florida that fosters community through premium quality services, food, and drinks. The team was searching for a logo system that spoke to their versatile services as they provide year-round entertainment that’s family-friendly by day and transforms into a lively venue at night.

A visual identity that is rugged yet approachable. Lake City is small but home to an incredible community of locals who need somewhere to take their children for family fun during the day and then a wild night out with friends. This logo system is adaptable and functional as there are so many applications for where the designs must fit. The illustrations and iconography help to bring life to the branding while combined with a streamlined and modern logo suite.

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