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The Woods Container Park
LOCATION
Lake City, Florida.
TIMELINE
4 Weeks
PROJECT
Brand & visual identity, print materials.
THE BRIEF
The Woods is a container park in Lake City Florida that fosters community through premium quality services, food, and drinks. The team was searching for a visual system that spoke to their versatile services as they provide year-round family-friendly entertainment by day and the venue transforms into a lively scene at night.
THE SOLUTION
A rugged yet approachable visual identity that honors the city and its residents. The park's concept is unique within a 100-mile radius, thus, the designs mirror innovation and are forward-thinking. Inspired by Disney magic, the brand's messaging, visuals, and physical park; feature hidden Easter eggs that create lasting emotional ties beyond just a logo. This identity enhances the magical experiences guests will cherish and long to return to.
