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Serene Swimwear
LOCATION
Miami, Florida.
TIMELINE
7 Weeks
PROJECT
Brand strategy, logo system, print materials, social media, website development.
THE BRIEF
The founder of Serene is wildly passionate about creating a feel-good atmosphere for bad b!tches who love luxury swimwear. She was keen on incorporating vibrant colors, illustrations, and fun dialogue without any restrictions.
THE SOLUTION
An energetic color palette paired with a modern yet funky typography suite. The logo system is simple yet effective and the energy wave embodies the feel-good spirits you're in when rocking a custom Serene product. The illustrations are playful which pair perfectly with the custom tags and mailer boxes that the suits are shipped out in.
THE TESTIMONIAL
"Alex was incredible at helping bring my vision to life!! Her process is extremely dialed-in and you will not be disappointed with her attention to detail and creativity. I won't trust anyone else with my branding/marketing materials."
