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Paly Cannabis
STRATEGY, VISUAL IDENTITY, ILLUSTRATION, PACKAGING.
Paly is a luxury cannabis subscription service that provides a new way to purchase and experience cannabis products, convieniently delivered right to your door. Created for women, by a (bada*s) woman.
The custom-made logotype emphasizes the word pal, reflecting the tagline 'You’ve got a pal in us' and the founder’s last name, Palomino, which inspired the brand.
To align with Paly’s mission, the marijuana leaves are rendered as abstract shapes, with their sides reflecting the number of fingers on each leaf. Maintaining discretion during delivery while introducing a fresh, elegant feel to the industry.
This feminine, bubbly, and welcoming visual identity reflects Paly’s mission to discreetly help women find the right cannabis products—perfect for those short on time or feeling overwhelmed by options at the dispensary.
The subtle illustrations and imagery distinguish Paly from typical, flashy cannabis branding, creating an approachable feel that reflects knowledge and education, empowering women to understand how specific cannabis products may affect them.
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