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Fierce Phoenix Fitness & Wellness
STRATEGY, VISUAL IDENTITY, ILLUSTRATION, PACKAGING, WEBSITE.
Fierce Phoenix is a female-owned wellness brand with a founder who has a passion for helping other women lead well-rounded and healthy lives.
The project goal was to craft a sensual yet tasteful visual identity for a personal trainer who goes beyond workouts, empowering women to elevate their health and overall wellness.
With the primary logo form, Fierce Phoenix rises from the ashes symbolizing resilience. The upward-slanted form reflects forward growth and dynamic motion.
This visual identity reflects the founder's diverse services—from fitness and animal care to herbal medicine, meditation, holistic nutrition, and hormonal health—presented with a sophisticated touch to resonate with women.
Strength, Empowerment, Liberation, Sensuality.
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