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01
DISCOVERY CALL
We begin each new client interaction with a discovery call. This is where we will get to know one another, establish the work you're looking to have done, get questions answered, and current/future objectives for your company.
02
PROJECT BREAKDOWN
Once we've all gotten the information we need from the discovery call, the next phase of mapping out the project from start-to-finish begins. This pre-build strategy minimizes confusion and ensures both sides are speaking the same language with project expectations and timeline.
03
MARKET RESEARCH & IDEATION
Once the project breakdown form is autographed by both parties, the REAL fun begins! Here is where immense visual market research and initial ideation take form. Once concepts are decided upon, they are presented to the client for approval and/or revisions.
04
FINALIZATION
Lastly, we have the final step in the
01
DISCOVERY CALL
We begin each new client interaction with a discovery call. This is where we will get to know one another, establish the work you're looking to have done, get questions answered, and current/future objectives for your company.
02
PROJECT BREAKDOWN
Once we've all gotten the information we need from the discovery call, the next phase of mapping out the project from start-to-finish begins. This pre-build strategy minimizes confusion and ensures both sides are speaking the same language with project expectations and timeline.
03
MARKET RESEARCH & IDEATION
Once the project breakdown form is autographed by both parties, the REAL fun begins! Here is where immense visual market research and initial ideation take form. Once concepts are decided upon, they are presented to the client for approval and/or revisions.
04
FINALIZATION
Lastly, we have the final step in the
CP Training - Personal Trainer Rebrand
SCOPE: Discovery & Strategy, Logo, Logo Program, Type & Color, Logo Intro/Motion Graphic, Merchandise, Marketing Deliverables, Website Development (Coming soon)
RMCAD Library Rebrand / Redesign of Way finding
RMCAD Library Rebrand / Redesign of Way finding
A total identity system crafted for the Rocky Mountain College of Art and Design Library. A logo specific to the Library did not exist, thus, I worked closely with instructors to carry the RMCAD brand through into this project. Once the sub brand was crafted, I jumped into way finding and redesigning the entire signage system in place.
A total identity system crafted for the Rocky Mountain College of Art and Design Library. A logo specific to the Library did not exist, thus, I worked closely with instructors to carry the RMCAD brand through into this project. Once the sub brand was crafted, I jumped into way finding and redesigning the entire signage system in place.
HVAC MADE APPROACHABLE.
Duality | HVAC
Brand Strategy, Logo System, Packaging, Print Materials,
Website Development.
Timeline: 7 Weeks
Duality is an HVAC company located in the mountains of Durango, CO. Their goal is to make heating and air conditioning approachable.
The HVAC industry as a whole does not have much thought-provoking brand design. Thus, Curly Cue and the owner at Duality decided to take a more modern and humanistic approach, comparative to competitors.
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