Vibrant brand identity for a sour candy brand voted no1 most sour candy of 2021.
Brand Identity, Packaging, Signage
Dead Sour is a mouth-watering sour company that was voted no1 most extreme sour candy of 2021, in the world!
They had been using an outdated brand identity for 3 years until the founder came to Curly Cue, in need of a revamp. Her main goal? Appeal to a new audience as their previous branding left them disconnected from their customer base.