CHERRY FINE ART FRAMES | website design, brand guidelines, social media graphics, photography/editing, and marketing tactics.

PROJECT: A total website design, update on brand guidelines, social media work, marketing deliverables, and SEO studies.

COMPANY: Cherry Fine Art Frames

OVERVIEW: The work for this company began as a web design project. From there it evolved into a more permanent position as the digital design lead for the company. I was in charge of reestablishing the brand guidelines, website design/maintenance (ongoing SEO), led the force on conducting marketing and advertising tactics, created all social media graphics, and ran social media accounts (instagram, facebook, and twitter).

 

PROBLEM: I did not create the logo for this company nor did I make changes to it, that said, I was asked to create the supporting elements and establish an identity system for the pre-existing wordmark.


SOLUTION: Through multiple in-depth meetings and thorough conversations with the CEO, I was able to construct a system that compliments the already existing logo.

 

RESULT: A complete brand guideline package that communicates with previous company elements. A unique and fully functioning website. A successful click rate and ranking in google through SEO work. Amazing results from a social media perspective, generated through fresh graphics via photography and editing styles. A handful of innovative marketing techniques that were established specifically for, Cherry Fine Art Frames.