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Burke | Private Investigators
Brand Strategy, Logo System, Packaging, Print Materials.
Timeline: 6 Weeks
Ben and Emily Burke are about as welcoming of a couple and business duo as you can find. Working with these two to develop their brand design for their private investigator business was a lovely journey. The Burke's are concise, educated, experienced, and reliable from all angles. They work on personal disputes as well as large-scale legality cases. That said, their brand identity and messaging needed to appeal to a wide target audience, but more so, one that is professional and approachable.
"We connect the dots, so you don't have to."
A vital brand messaging phrase derived after the strategy session.
The Burke's are the face of their brand. Ben takes care of the boots on the ground investigations while Emily handles with absolutely everything else. That said, it was made clear throughout the ideation process that the 'B' and 'E' in the primary logo would pay homage both of them and the work they put in daily.
Connecting the dots comes into play as they connect dots in their investigations every single day. It's what their work is comprised of.
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