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01
DISCOVERY CALL
We begin each new client interaction with a discovery call. This is where we will get to know one another, establish the work you're looking to have done, get questions answered, and current/future objectives for your company.
02
PROJECT BREAKDOWN
Once we've all gotten the information we need from the discovery call, the next phase of mapping out the project from start-to-finish begins. This pre-build strategy minimizes confusion and ensures both sides are speaking the same language with project expectations and timeline.
03
MARKET RESEARCH & IDEATION
Once the project breakdown form is autographed by both parties, the REAL fun begins! Here is where immense visual market research and initial ideation take form. Once concepts are decided upon, they are presented to the client for approval and/or revisions.
04
FINALIZATION
Lastly, we have the final step in the
01
DISCOVERY CALL
We begin each new client interaction with a discovery call. This is where we will get to know one another, establish the work you're looking to have done, get questions answered, and current/future objectives for your company.
02
PROJECT BREAKDOWN
Once we've all gotten the information we need from the discovery call, the next phase of mapping out the project from start-to-finish begins. This pre-build strategy minimizes confusion and ensures both sides are speaking the same language with project expectations and timeline.
03
MARKET RESEARCH & IDEATION
Once the project breakdown form is autographed by both parties, the REAL fun begins! Here is where immense visual market research and initial ideation take form. Once concepts are decided upon, they are presented to the client for approval and/or revisions.
04
FINALIZATION
Lastly, we have the final step in the
CP Training - Personal Trainer Rebrand
SCOPE: Discovery & Strategy, Logo, Logo Program, Type & Color, Logo Intro/Motion Graphic, Merchandise, Marketing Deliverables, Website Development (Coming soon)
RMCAD Library Rebrand / Redesign of Way finding
RMCAD Library Rebrand / Redesign of Way finding
A total identity system crafted for the Rocky Mountain College of Art and Design Library. A logo specific to the Library did not exist, thus, I worked closely with instructors to carry the RMCAD brand through into this project. Once the sub brand was crafted, I jumped into way finding and redesigning the entire signage system in place.
A total identity system crafted for the Rocky Mountain College of Art and Design Library. A logo specific to the Library did not exist, thus, I worked closely with instructors to carry the RMCAD brand through into this project. Once the sub brand was crafted, I jumped into way finding and redesigning the entire signage system in place.
Burke PI
Strategy, Brand Identity, Signage
Brand identity for a private investigator that appeals to a market from a personal and legal perspective.
TIMELINE: 6 WEEKS
Ben and Emily Burke are about as welcoming of a couple and business duo as you can find. Working with these two to develop their brand design for their private investigator business was a lovely journey. The Burke's are concise, educated, experienced, and reliable from all angles. They work on personal disputes as well as large-scale legality cases. That said, their brand identity and messaging needed to appeal to a wide target audience, but more so, one that is professional and approachable.
"We connect the dots, so you don't have to."
A vital brand messaging phrase derived after the strategy session.
The Burke's are the face of their brand. Ben takes care of the boots on the ground investigations while Emily handles with absolutely everything else. That said, it was made clear throughout the ideation process that the 'B' and 'E' in the primary logo would pay homage both of them and the work they put in daily.
Connecting the dots comes into play as they connect dots in their investigations every single day. It's what their work is comprised of.
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