Ben and Emily make up Burke, Private Investigators. They are extremely experienced, knowledgeable, and have built a solid foundation for which their clients have total trust. All key points that were concluded on the brand strategy call.
Being that 98% of the PI Industries visual identities are outdated and templated - Emily and Ben came to me, ready to make waves and break industry "standards".
The strategy? Appeal to a wider range of clientele as you never know who's going to give you a call as a private investigator. That said, a lot of the work they do outside of the personal engagements are legality investigations. Thus, the identity needed to also embody luxury and class while keeping an approachable energy.