Burke Investigations

Brand identity for a private investigator firm in Alabama. This system integrates a modern yet elegant approach to the PI visual design world. 

Brand Identity, Packaging, Signage

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"We connect the dots,
so you don't have to." 

Ben and Emily make up Burke, Private Investigators. They are extremely experienced, knowledgeable, and have built a solid foundation for which their clients have total trust. All key points that were concluded on the brand strategy call. 

Being that 98% of the PI Industries visual identities are outdated and templated - Emily and Ben came to me, ready to make waves and break industry "standards".

The strategy? Appeal to a wider range of clientele as you never know who's going to give you a call as a private investigator. That said, a lot of the work they do outside of the personal engagements are legality investigations. Thus, the
identity needed to also embody luxury and class while keeping an approachable energy.

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Burke Investigations