Burke | Private Investigations & Consulting

SCOPE: Discovery & Strategy, Logo, Logo Program, Type & Color, Marketing Deliverables


"We connect the dots, so you don't have to." 

Tagline derived after the discovery call.

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Being that 98% of the PI Industries visual identities are outdated and templated - Emily and Ben came to me, ready to make waves and break the industry "standards". The strategy? Appeal to a wide range of clientele as you never know who's going to give you a call as a private investigator. That said, a lot of the work they do outside of the personal engagements are legality investigations. Thus, the identity needed to also embody luxury and class.

Logo Shape Psychology

Circles - Strength, community, positivity, comfort, reliability, femininity.
Lines- Powerful, engaging, sophisticated, professional, implies motion.

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